Home Squad

Problem

Traditional real estate search leans heavily on static photos and dense listing pages. Home Squad needed a format that felt faster, more visual, and more natural for mobile-native users.

Approach

• Centered the experience around short-form property video as the primary discovery artifact.
• Balanced social browsing behavior with practical search and evaluation needs.
• Designed the product direction so listings could be inspected quickly without losing context.

What shipped

• Short-form video property discovery experience for buyers and renters.
• Mobile-first product flow for browsing, saving, and evaluating listings.
• Platform direction that moves the experience away from static listing galleries.

Stack

Constraints handled

• Needed to make video feel useful for property evaluation, not just entertaining.
• Had to preserve practical listing context while keeping the browsing flow fast.
• Required marketplace thinking across supply, discovery, saved properties, and buyer or renter follow-up.

Next proof to add

The next proof layer should include launch status, listing supply, user engagement, and qualitative buyer/renter feedback.